Technology

Property Technology

Our proprietary platform runs the entire revenue path — from the moment a guest finds you to the moment they rebook. Built by operators, for the properties we run ourselves.

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DirectSTR home page: one platform, complete control, real demand
DirectSTR — the booking platform behind every property we market, in production since September 2025.
What's included

The work, in plain terms

Every engagement is scoped to the property and the goal — these are the capabilities we bring to it.

Talk through your property
Booking

Booking Engine & Checkout

Fast, mobile-first direct booking and payment — designed to convert the demand your marketing generates instead of leaking it to third-party listings.

Owners

Owner Dashboard & Reporting

Occupancy, revenue, and payouts in one place, in plain language. You should never need a spreadsheet archaeology session to know how your property is doing.

In-stay

In-Stay Revenue

Late checkout, early check-in, mid-stay cleans, and paid services offered at the moment guests actually want them — approved by the host in one tap.

Guests

Guest Capture & CRM

Every adult in the party can join with explicit consent — capturing the guests who never appear on the booking, and building a list you can market to directly.

Reviews

Reviews & Service Recovery

A mid-stay pulse check catches problems privately before they become public reviews — and review invitations go out when the experience is at its best.

Local

Local Experience Marketplace

A curated marketplace of local partners — experiences and services your guests want, generating commission on every booking made through the stay.

In practice

The platform is built and running

This is the software our own properties and our demand network run on today — not a roadmap.

Live

DirectSTR booking platform

Every property sells on its own branded site instead of a shared listing page — and the money moves the way an owner needs it to.

  • Direct booking engine and checkout
  • Payments into a merchant account in the owner’s name
  • Owner, manager and platform split made automatically
  • Deposits and refunds built in
directstrmarketing.com
Our admin backend: the PMS Sync Service, healthy, syncing pricing, calendars, property details and reviews from Guesty and Hostaway
Live

Works with the tools owners already use

Direct booking runs alongside existing channels, calendars and pricing tools instead of replacing them. Our backend syncs rates, calendars, property details and reviews from PMSs like Guesty and Hostaway around the clock.

Live

Private MLS partner portal

Partners list homes and cross-book each other’s inventory for commission — distribution no public listing site offers.

Live

Padmation: revenue during the stay

The in-stay layer: smart upsells at the right moments, a guest list the host owns, private review screening, and a curated local marketplace that pays commission on every booking.

padmation.com
Live

Property booking sites

WellboundLV and Gilroy Glamping, two of our own properties, run on the same platform: their own brand, direct booking and an affiliate program built in.

wellboundlv.com
Why it performs

What makes this different

Built by operators

This is not shelfware — it is the software we run our own properties on, hardened by real stays.

Revenue per stay

Most tools stop at the booking. Ours keeps earning through the stay and after checkout.

Your data, your guests

Guest relationships accrue to your property — not to a platform you rent visibility from.

Let's talk about what your property could be doing

Tell us about the property, project, or goal — we respond within one business day.

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